Concordium Brand Kit
Your source of truth for all brand assets and visual guidelines.
Logo System
The Concordium logo represents trust, stability, and transparency. Use only the approved logo versions and maintain clearspace to ensure legibility and consistency across all applications.
Logo
The Concordium logo represents trust, stability, and transparency. Use only the approved logo versions and maintain clearspace to ensure legibility and consistency across all applications.
Logo Guidelines
The Concordium logo is constructed on a precise grid to ensure balance and consistency. Avoid manually redrawing, stretching, or altering proportions. Always use provided master files for consistent placement and sizing.
Logo Clearspace
To maintain visual clarity and impact, always surround the Concordium logo with sufficient clearspace. No text, graphics, or other elements should encroach within this area. The minimum clearspace is defined by the height of the “C” in the wordmark.
Logo Color
Use the primary Trust Blue (#2667FF) and Foundation Gray (#1B2735) logo on light backgrounds and the white version on dark backgrounds. Never apply unapproved colors, gradients, or effects. The logo must always maintain sufficient contrast for accessibility and legibility.
Logo Usage
To preserve the integrity of the Concordium brand, avoid modifying the logo in any way. Do not stretch, rotate, add shadows or outlines, apply gradients, change colors, or place the logo on visually cluttered backgrounds.
Logo Partnerships
When pairing the Concordium logo with another brand, maintain equal visual weight and clearspace around both marks. Separate the logos with an appropriate divider or spacing rule. Avoid merging or locking up Concordium’s logo directly with another brand’s mark.
Color Palette
Primary Color Palette
Our primary colors form the foundation of Concordium’s visual identity. They express trust, professionalism, and clarity—qualities central to our mission of building a regulated, transparent blockchain ecosystem.
Expanded Color Palette
The expanded palette supports flexibility and depth across digital and print applications. These secondary tones complement the core colors while maintaining a consistent and unified brand presence.
Typography
Typography plays a key role in expressing Concordium’s voice—clear, confident, and precise. Our type system combines Plus Jakarta Sans for personality and structure with Inter for readability and consistency across all touchpoints.
Design Elements
Concordium’s visual language is supported by a set of modular design elements—dots, patterns, and data-inspired motifs. These components add structure and movement to layouts, reinforcing the idea of connection, identity, and performance throughout the brand system.
Icons
Concordium’s icon set is designed to be clear, functional, and consistent. Each icon follows a unified grid and stroke style, ensuring visual harmony across interfaces, presentations, and product environments.
